Zunch Provides Search Help to La Quinta

Zunch Provides Search Help to La Quinta
Hotel Giant Looking to Optimize and Attract

Dallas, TX. (December 7, 2004) - La Quinta hotels, fresh on the heels of acquiring nearly 200 properties in September, is now in the market for more online visitors to the La Quinta website at www.laquinta.com. Zunch Communications of Dallas has been chosen by La Quinta to provide search engine optimization services for the company.

With more than 550 hotels in 39 states, La Quinta is one of the largest owner/operators of limited service hotels in the United States. With a focus on providing consistently clean and comfortable guest rooms in convenient locations at an affordable price. La Quinta is always looking to upgrade its hotels and enhance them with amenities and services that La Quinta guests request.

San Antonio-based La Quinta has become a major player in the limited-services hotel market since its inception in 1968, when the first La Quinta Inn opened adjacent to the San Antonio World's Fair. And now as online booking of hotel rooms becomes the norm, La Quinta hopes to be at the top of the search results as relative terms are queried.

"Of course it's never enough to just be listed in the directories in our industry," said [name], [title] of La Quinta, "and our SEO efforts to this point have been successful, but we aim to bring them up a notch with the hiring of Zunch."

Tony Wright, Chief Interactive Marketing Officer for Zunch, believes that hoteliers who remain proactive will stay on top.

"Unless you're counting on searchers just searching your brand name, you'd better have all your bases covered with respect to search terms and keyword possibilities," says Wright, "La Quinta can compete very easily on price and location, but brand awareness may not be as strong as some of their biggest competitors. Our efforts will have the two-fold effect of increasing web traffic to the La Quinta site while building brand awareness."

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development firm dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization, Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO.


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