Zunch Communications, Inc. Serves as Click Fraud Subject Matter Expert in Lane’s Gifts v. Google

DALLAS, Texas (PRWEB) August 1, 2006 – Zunch Communications, Inc., an international Interactive marketing agency that employs proven and ethical online solutions that deliver the highest ROI for its clients announced today it was retained as a consulting expert in the highly controversial Lane’s Gift’s v. Google case by counsel for the Class Members, several hundred thousand Google advertisers.

“Zunch’s expertise with click fraud issues was instrumental in providing me with meaningful insight as to the importance of Dr. Tuzhilin’s work to our clients, Google advertisers, and in preparation of my presentation to the court,” said Steve Malouf, Co-council for the Class Members. “The Zunch team did an exceptional job and should be extremely pleased with its efforts.”

On July 27, a federal judge in Arkansas approved the $90 million settlement between Google, Inc. and advertisers who said the search engine giant charged them for invalid clicks.  By settling the lawsuit, Google will pay $60 million in credits to advertisers and $30 million in legal fees.

Having forecast the huge impact click fraud would have on search advertising dollars, Zunch Director of Click Fraud Services and Pay Per Click Auditing Jeff Martin developed Click Fraud Detective™, a pay per click auditing system that immediately alerts users when suspicious activity is occurring in their PPC campaigns and assists them with recovering their lost advertising dollars.

“We are pleased to have offered our expertise in this area to the parties of the lawsuit.  Dr. Tuzhilion’s report, along with the approved settlement, demonstrates Google’s measures to filter out click fraud and other invalid clicks are reasonable,” Martin said.  “As Dr. Tuzhilin noted, however, due to the inherit limitations of the pay per click model, advertisers will still find themselves at risk to click fraud, despite Google’s reasonable efforts.  Because of this, Zunch will stand ready to assist advertisers in monitoring and auditing their PPC activity and guarding their budgets.”

About Click Fraud Detective™
Click Fraud Detective™ is a pay per click auditing system that helps advertisers easily identify, monitor and report fraudulent “click-throughs.”  The Zunch click fraud detection service provides advanced fraud detection technology that is customizable to each advertiser and can be used in conjunction with existing campaign and analytics tools.  Using state-of-the-art methods to tag Internet traffic as it comes to a website via pay per click campaigns, Click Fraud Detective™ empowers advertisers with the knowledge of exactly what is happening with their advertising dollars.  Armed with this information, advertisers can recover lost advertising revenue.  For more information, please visit http://www.clickfrauddetective.com.

About Zunch Communications, Inc.
Zunch Communications, Inc. is a search-centric, technology driven full-service interactive marketing agency that helps businesses realize their online potential by employing proven and ethical online solutions and techniques that deliver the highest ROI.  Headquartered in Dallas, Texas, with a presence in San Francisco, Mumbai, Shanghai, Taipei and Milan, Zunch provides integrated interactive solutions that include search engine optimization, paid search marketing, mobile search marketing, website design and development and website analytics.  Zunch also specializes in click fraud detection, localization and globalization services, blog marketing and interactive public relations.  Zunch is top-ranked worldwide in search engine optimization and award-winning in website design and development. For more information, please visit http://www.zunch.com.
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