Zunch to Provide Search Engine Marketing for DueMaternity.com

Dallas, TX. (June 20, 2005) – Zunch Communications, Inc. has announced an addition to its client roster with the recent signing of Due Maternity, an online retail boutique specializing in maternity clothing for the fashionable mother-to-be. Zunch will provide search engine optimization and search engine marketing for the site located at www.DueMaternity.com. In addition to a full online store, the company also has boutiques in Santa, Barbara, California; Atlanta, Georgia; Austin, Texas and a new store soon to open in San Francisco.

Tony Wright, Zunch’s Chief Interactive Marketing Officer, whose wife is an expectant mother, is excited about the opportunity to work with Due Maternity.

“As the husband of a mother-to be, I know how hard it is to find maternity clothing that isn’t – how do I say this nicely – frumpy,” says Wright, “There are plenty of expecting women like my wife, or like our own Carrie Tinsley, Co-Director of Zunch’s SEO Division, who don’t think you have to sacrifice fashion when you become pregnant.”

Due Maternity’s clothing lines extend from jeans and fashionable tops to sleep-ware intimates and dresses. Also featured on the website are diaper bags, swimwear and nursing clothing.

Wright explained the difference between search engine marketing (SEM) and organic search engine optimization (SEO).

“SEM is also known as pay-per-click. Those are the search results on Google, for example, that are over on the right side of the page, or the ones at the top highlighted in blue. With PPC, you are buying keywords that you know your potential market is searching for. In the case of Due Maternity, an obvious keyword phrase might be “maternity fashions,’” Wright continued, “Organic search engine optimization makes use of your web content. We try to make sure that your website is optimized with keyword rich content, thus bettering your ranking when potential customers search those keywords. We go about this scientifically, of course, researching the phrases most searched. But with this many expectant moms around me, I think we’ll be able to intuitively come up with a few phrases relating to maternity fashion – or lack thereof.”

Due Maternity has plans to begin an Interactive Public Relations campaign with Zunch in the coming months. Company representatives for Due Maternity cited Zunch’s ability to provide all of their services in-house as one of the reasons they recently switched interactive agencies.

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and Microsoft Certified application development company dedicated to achieving measurable results for its clients. Top-ranked worldwide in search engine optimization, Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, DFWSEM, topseos and a Circle Member of SEMPO.